Thus in France end of March 2009 more than 1

The world of the PC yesterday welcomed a new Member: Nokia announced that it is cast in an arena but already well congested. The first manufacturer of mobile phones in the world will market a laptop barebones christened "Nokia Booklet 3 G", in the coming weeks. A change of spectacular scale in the strategy of the Finnish giant, who sells more than 1 million phones per day. "A very large number of people want the power of connected desktop, allied with the benefits of mobility," said Kai Oistamo, Nokia Terminal officials of division one. "Our job is to connect men and content between them, and the Nokia Booklet 3 G is a natural evolution for us," he explained yesterday.

It is true that the SFF PC experience a success. It is expected to sell 33 million worldwide this year. And more people connect to the Internet via a PC, mini or not. Thus in France, end of March 2009, more than 1.2 million French had a key 3 G to surf the Web, or two times more than a year ago. Nokia, who wants to be a "mobile solution company", therefore has an interest in getting into "netbooks." Because, at the same time, the mobile phone market is doing poorly. It should decline by about 10 this year. On the only second quarter, Nokia sold 15 of phones in less than over the same period of the year past. And the average price of its phones collapsed in a year of 16, with the grants policy conducted by the operators. Nokia phones are sponsored in part by mobile operators, who find their account then overtaking on the monthly subscription. However operators priority today the iPhone and BlackBerry, as well as for SFF PC. In other words, the Terminal the more likely the time and often requiring packages "voice data" more expensive than conventional subscriptions. Result, Nokia, which offers especially entry and mid-tier phones benefit little from the largesse of mobile operators despite the recent launch of its "smartphone" N97.

Ovi Store, shop online

Like Apple and Google, the Finns wants to catch up with drawing in turn on the services. It has also launched a store, Ovi Store, in competition with the AppStore, the Apple boutique dedicated to the iPhone. Ovi Store is already integrated in the Nokia Booklet 3 G. "Nokia attack a different segment of the mobility of the mobile phone," said Carolina Milanesi, analyst firm Gartner. "But as Nokia is also attacked by Apple with the iPhone, it can also be considered that this SFF PC is a defensive movement," she says.

However, Finnish is not the first entrant in the SFF PC market. The Asian as Acer and Asus, Americans like Dell and HP are there try already. Is the bet therefore not risked for a newcomer, who, in addition, is not the experience of computer design "We are fully abreast of the margins in force in the PC industry", it is defended Kai Oistamo. The operating margin of computer manufacturers rarely exceeds a figure - except for Apple - while that of Nokia phone still amounted to 20 in 2007. "The border between the"smartphones"top range and SFF PC is not even clearly defined." "The profession of Nokia to design for mobile, it launches a trial on this segment of the SFF balloon", said Vincent Rech, analyst for Société Générale. "But thanks to a partnership and outsourcing of the production, investment strategy are minimal for a group of Nokia size." "Financial risk are therefore limited in the short term," said the expert. NokiaBooklet 3 G should be built by a Taiwanese group. 12 Hours autonomy, it will use the operating system of Microsoft, Windows, and will include Intel chips. "Nokia will focus on the capabilities of the SFF PC communications and then they know how to do," predicted an analyst. The famous slogan of the Finns, "Connecting people", is ever more topical.