The crisis did not prevent consumers from around the world of entertainment. According to the firm Display Search, some 211 million TV sets are sold worldwide in 2009, a net increase of 2. "Sales have exceeded expectations, then even that one could fear a bleak year" comments on the study. Unsurprisingly, these are flat from growth, with sales up 37, better than in 2008, yet already exceptional year ( 34). In the last quarter, they accounted for 75 of the total television sales (i.e. 55.4 million units), and 90 of the total turnover of the market. The good old cathode ray tube (a) of the desire to be, because it represents more than 18.2 of sales over the period, to fall 37 from 2008.
Side technologies, LCD - lighting liquid crystal displays - confirmed their domination with 146 million units sold in 2009, $ 50 million in the last quarter, or une 50 increase over the same period of 2008. And prospects are tantalizing, with the rapid development of the Led, which provides a better brightness and reduced power consumption. It represents 4 of the sales total of televisions throughout the year 2009, but already 24 of the sales of larger than 50 inch screens. Plasma, with 4.7 million units marketed in the last quarter, sales are certainly growing by 6, but hold only 7 of market in the same period. Technology has particularly suffered the progress of the Led and LCD screens on the production of large-sized screens, segment dominated by the plasma so far.
Sony to sentencing
In fine, flat benefited from strong demand in emerging countries such as China ( 100 of sales in the year!). "These results show that consumers have a strong desire to buy." "Even if at the same time, it closely monitor their budget, in view of the current crisis," notes Paul Gagnon, Director of the North American market for televisions to Display Search. Because of the competition, prices of televisions were fired down fall of 8 on the year, and even 24 for LCD screens. Either the highest fall ever observed by Display on the segment of the TV! Result, the market has melted from 7 in value, cropping the margins of manufacturers. At the level of the constructors, Korean firms strengthen their dominance. Samsung is the world leader in value, with 22.6 share of market in 2009. He is also leader in volume, with 38 million televisions sold in the world, including 72 of LCD screens. And according to the Wall Street Journal, he plans to run in 2010 some 45 million screens. The Group include take advantage of its position on the Led, on which he is a pioneer, as well as the launch of large screens, sold more expensive. What allow him to be far ahead of its Korean neighbour, LG Electronics (13.2 market share in value), who signs the growth of turnover in the year ( 20). Sony, whose market shares are down by two points, is third with 11.5 of market share for the year, its lowest level since 2005. The group, which announced late 2008 its intention to eliminate 16,000 jobs in the world, struggling to adapt to competition and fully restructured business TV in 2009.
Under the latter the net result reached 2Specifically only Alsace seems still able to escape2 million players referees and animatorsThe EIB European Investment Bank could help to coordinateharmonisation of ecological taxation devicesThe approval of the CSTB to begin the tenyear guaranteeThe quality of the French training is recognized throughout the worldThe fiscal year that ended March 31 was difficultIn short all the activities of primary actionsWhich will allow the French to make savings
