Proliferation of projectsAre breeders Director cows

Bio yogurt develops high speed. Still, after have jumped from 35 in 2008, sales in value increased by 23 in 2009. As if they were impervious to the purchasing power crisis and the difficulties of the dairy products market, severely tested by the decline in household spending.

"The success of organic yoghurt is not on the point to stop", launches Daniel Tirat, the Director General of the two cows, ultra-fresh products division bio Danone. For evidence, the volume of imports of organic milk from the Netherlands, Germany and the United Kingdom. To meet the demand of consumers and the signs of the distribution, which deplore the weakness of the offer, the France bought one-third of his bio milk.

A spectacular reversal of the situation. In 2006, almost half of the bio milk produced in France, according to a book loads very demanding, had been sold as ordinary or find licensee milk. Loss dry for livestock producers, who are now reluctant to relaunch in the adventure at the time...

Proliferation of projects

Are breeders Director cows ". They have bad history. But organic producers have a fee of 30 superior to others. "A clincher when the price of a litre of regular milk allows just to cover the expenses.

The bio phenomenon is more limited to activists of the first hour. He came out of the ghetto to "attract young families and children", analysis Daniel Tirat. The range is extended products with zero per cent fat, to the petits-suisses fruit, with the arrival in the P linear ' tits yum in fall 2009, and desserts. Distriborg France, a subsidiary of the Dutch specialist in organic food Wessanen, announces it in large areas of the first yoghurt bio soy for the month of March. Sold under its banner Bjorg, it will be manufactured with French guaranteed non-genetically modified soy.

Optimism for bio ultra-fresh products is shared by many actors of the agri-food, judging by the proliferation of niche projects. Lactalis prepares its range of organic yoghurt for spring. First collector of milk in France, Laval group is already leader in sales of organic milk branded Lactel, with 55 of the market. "Bio butter marketed for one year walking very well", welcomed the group spokesman, Luc Morelon. Camembert bio President launched in November also made a good start. "It is a complex product on the technological implementation plan." "Today, it has acquired the necessary". Organic cream is being launched.

For all, the reference to "bio" corresponds to the "need for transparency" expressed by consumers on the manner in which food products are manufactured. "They are not necessarily upper socio-professional categories from people, even if organic specialities are sold 30 more expensive", said Christophe Barnouin, Distriborg France pattern. "Our customers, often allergic to lactose, are first for specific nutrient profiles," he says.

In any event, the interest of this new manna has not escaped to distributors, who develop their own brands of organic yoghurt for two years on the market of EUR 75 million. They control 35, or as much as historic leader Tribalat and his true mark.