Open a bank accountOthers opt for the franchise

British week in Paris, which began on 11 October, is illustrated by various events: promotions of products, "shopping" organized, exhibition of vintage cars on place Vendôme, seminars. It took late Wednesday evening, the Embassy of Great Britain with a Conference on the theme "France - Great Britain: business success." And a warning: geographical proximity should not obscure the cultural distance from the two countries. "Attention not from Britain the flower with a gun." "He must prepare his departure from the France," warned the Franco-British Chamber. According to experts, 80 of the preparation can be done in France.

At the time where a recent survey indicates that 20 of the British would have preferred born French, part trade and on the other channel is growing, and London already hosts 350,000 French. "The French will do business in Great Britain must keep in mind that they are going to immerse yourself in a culture of negotiation, prevents Jean-Marc Richard, responsible project Club country CMB in HSBC France. With experience, they will learn also that it is important to be punctual and to meeting, better do not improvise and whether take concrete decisions. "Note also, that presentation, the business lunch are infrequent and that perfect English is required for the documenst written.

In total, are accrued 1,800 UK companies present in France and 10,000 businesses identified by UBI France working from the France with Britain. Are in addition 1,700 subsidiaries of French companies in Britain. Because, what attracts them, is the dynamism of consumption across, especially the more affluent strata. "These companies are not only located in London, they are everywhere as Birmingham or Manchester," Notes Jean-Marc Richard.

To be successful in Britain, have a good product is not enough. "It is imperative the test on the spot." "And not in London, but in the region also," insists David Bond, lawyer at Field Fisher Waterhouse LLP. "It is also important to know that a success in France is not consistently transposed in Britain," added Mario Celaya, counsel to the firm Dubarry Le Douarin Veil.

Before, many French entrepreneurs take Council with economic missions (Ministry of the economy) and the Franco-British Trade House of organizations such as UBI France (French Agency for international development of businesses) or banking institutions. They then understand the importance of choosing competent advisors: a chartered accountant, a "solicitor" (a legal Board which also serves notary), a banker, etc. SCIF French, better is worth to make an appointment with him "because trade revel seems necessarily suspicious;" "I have suffered tax", to brag a French entrepreneur.

Roche-Bobois chose to develop in Britain in the years 2001-2002. The Publisher and distributor of high furniture range opened a store on Finchley Road, North London, in the chic Hampstead district and another in Wandsworth, on the South shore of the River Thames. "The question of the location is the most difficult subject." You need to know that everything is more expensive in London. "That explains the importance we attach to a ratio of key, the turnover per square metre", describes Martin Gleize, managing director at Roche-Bobois UK. Hence the need to document on neighbourhoods, their demographics, their sociological composition, migration, and choose a qualified real estate agent. "It is also important to know that in Britain, the leases were longer and that the concept of business as it is in France has no course", warns David Bond.

For its part, Michel Richard, CEO of Paraboot, remembers seeing soar the rent for his shop. "There is no reference to any index in the construction in Britain." "It is taped for a dozen years if it is unable to recéder the lease with the agreement of the owner", he warned. His arrival in London, he had also to fight against enormous unfair clauses in its eyes, bank charges and legal fees. "The labour market is free, so free that it is a little jungle." "The rotation of a poorly paid and little motivated staff there is strong," he said.

Open a bank account

Others opt for the franchise. Nathalie Dubiez, head of the market of the franchise in HSBC, puts forward three criteria for selection of records: the quality of the concept, economic reliability and the ability of the franchisee to animate and control its network. Dubarry Douarin Veil and Field Fisher Waterhouse LLP firms point out that franchisors should take the time to properly select their style of (direct or via a local intermediate) franchise. The most promising sectors, today, affect the habitat and the decoration, the food or computer. David Bond and Mario Celaya also remind that Act Doubin () is not equivalent revel and the necessities of the signing of contracts through the constitution of large legal documents. Franchisors can assist organizations such as the British Franchise Association and banks such as HSBC and Barclays, present France and Great Britain. "Because the problem number one in Britain, is opening a bank account," says Michel Richard.

To plan human resources, resort to international volunteering in business can tap into a pool of talents wanted. As sources of information, they pass through the Internet and newspapers, the "Daily Mail" and the "Daily Express", which publish announcements about the trades franchise. The latest news, HSBC, which has mounted a country club on June 22, should soon share with UBI France an online site focused on the sharing of experiences. Ideas box and pipes that hopefully valuable for entrepreneurs to the borders of the hexagon.